Bottoms up: Sleek new liquor store and attached lounge coming to Ponte Vedra Beach

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rendering of a new bar
A new liquor store and lounge is in the works in Ponte Vedra Beach. (SJC)

As a rule of thumb, liquor stores are not always the most inviting environments.

But The Fresh Market in Ponte Vedra Beach is set to turn that convention on its head with a unique new 8,029 sq. ft. project that will blend shopping with sipping.

The supermarket has been approved to build out a new liquor store and attached seating area in an adjacent commercial space.

rendering of new liquor store
The sitting area will be roughly 450 square feet. (St. Johns County Buildings Department)

Renderings of the project show AI-generated patrons inside a handsomely appointed bar area that will offer seven seats.

The 450 sq. ft. lounge will allow “guests to sample, as well as purchase, experience and enjoy several varieties of wine, beer and mixed-drinks on site,’ the application states.

In addition to alcoholic fare, the the space will offer coffee drinks along with snacks, cheeses, and charcuterie.

The space will feature two banquettes for customers to belly up for a beverage.

rendering of patrons in a bar
The seating area will also feature snacks. (St. Johns County Buildings Department)
diagram of proposed bar
The liquor store will feature a selection of wines, beers, and spirits. (St. Johns County Building Department])

There will be no late night carousing, however. As part of the approval process, the space will have to maintain the same hours as the supermarket from 8 a.m. to 9 p.m.

The Fresh Market venture will be located at 840 AIAN, Suite 210.

Rendering of a sleek bar with wood panelling, green upholstered chairs and a light wood floor.
Rendering of The Fresh Market’s bar. (St. Johns County Building Department)

The upscale grocer has more than 150 stores in 22 states, including three locations in Jacksonville.

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3 Responses

  1. Sort of sad. We were hoping that they would remove the wall between and slightly expand the grocery area at the same time. Not just add a massive wine and liquor section on the other side of the common wall.

  2. That’s unfortunate. It would have been better IMHO to expand the existing store with more food sections. That’s what I thought they were doing. With limited hours and DUI concerns, it seems that this operation will be very difficult to find success. Perhaps, down the road, they are hoping for a change in the hours; POLITICS. Watch out.

  3. Great concept. I was at a similar wine store/lounge in Napa Valley. I believe it will become very popular.

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