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Beachwalk plans to fill four restaurant spaces to create lagoon-front dining hub near Margaritaville

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Rendering of Beachwalk's marketplace.
Rendering for the original planned retail hub in Beachwalk. (Pebb Enterprises)

The Beachwalk development — famed for its crystal blue lagoon — is looking to fill four restaurant spaces overlooking its signature attraction, The Citizen has learned.

Developers initially planned to place at least seven restaurants around the lagoon to create a a St. Johns County upscale dining hub, but have since pared that number to four.

Whiskey Joe’s Bar & Grill and Fysh Bar & Grill were reported as potential tenants, but their plans have since changed.

Diagram of Beachwalk's marketplace.
A diagram showing the location of four planned restaurants that will overlook Beachwalk’s signature blue lagoon. The developer is looking for restaurant tenants for spaces 6, 7, 8 and 9. (Pebb Enterprises)

Beachwalk developers are currently courting eateries to sign leases.

“We are looking for good local or regional restaurants,” said Jenny Schuemann, Vice President of Leasing for PEBB enterprises.

The firm has already leased out the storefronts facing County Road 210 — including an incoming Chipotle and Kilwins and a recently opened Playa Bowls — and is now focused on the premier lagoon-front sites.

Beachwalks crystal blue lagoon in St. Johns County, Florida.
Beachwalk’s crystal blue lagoon in St. Johns County, Florida. (Pebb Enterprises)

Schuemann said the sit down dining spots are roughly 5,000 to 8,000 sq. ft. each and will have direct views of the water and the Beachwalk Clubhouse.

Valet parking will also be available.

Plans are still on track for Margaritaville to begin construction on a hotel resort next year.

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3 Responses

  1. Choosing the right restaurant tenants is critical. Pick the wrong ones and it casts a stain on the entire project. It happened in Bayside down in Miami where they tried to give new companies a start. Hopefully, the developers will take less from the ideal tenant and make it up in popularity (sales) over the years. Stick with the tired and true companies that are healthy…Do not pick any newcomers unless a lot of research has been done on them and they have the financial means to last at least two years performing at optium efficiency and not declining in service and quality as they run short of operating capital! Cash burn during the first year will be significant. There is too much at stake with these enormously priced developments. Sorry, if this upsets the Ma and Pa operators trying to get started. This is no place for experimentation.

  2. The whole commercial area sucks. We were lied to about a lot of things from the developer.

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