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That’s fire: Jags boss Shad Khan taps St. Augustine restaurant to open second outpost in Downtown Jacksonville

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rendering of new restaurant
Asado specializes in Argentinean fare cooked over live flames. (Iguana)

A celebrated St. Augustine restaurant known for its open-fire culinary wizardry and Argentine-inspired cuisine has been selected to join one of Jacksonville’s most high-profile development projects.

Asado Life, which operates a waterfront restaurant in the Old City, will open its second location in the Shipyards Development — a major mixed-use project spearheaded by the Khan Family and Iguana Investments.

The new Asado Life will be housed in Jacksonville Jaguars owner Shad Khan’s Shipyards’ marina support building, with a targeted opening in August 2026.

Rooted in Argentinian traditions, the restaurant has drawn renown for its communal, immersive dining experience that focuses on scratch-made ingredients, chef’s cuts, fresh-caught seafood, sausages, and grilled vegetables — all sublimely singed over an open flame.

interior of restaurant
Asado Life’s current St. Augustine location. (Asado life)

“I am proud to welcome Asado Life, a restaurant centered around celebrating the centuries-old Argentine tradition of open-flame cooking, to the Shipyards Development,” said Shanna Khan, CEO and Chief Design Officer of Iguana Investments. “I am eager for guests to enter this vibrant space designed to spark memorable connections while dining along the St. Johns River.”

The new location, set on the St. Johns River, will be led by Executive Chef Matthew Brown, serving lunch and dinner Tuesday through Sunday, with indoor and outdoor patio seating for up to 140 guests overlooking the water.

The Jacksonville space will offer a modern and metropolitan aesthetic, while maintaining the brand’s signature approach, according to the announcement.

“We are excited to bring our devotion to creating unique and memorable dining experiences to Jacksonville,” said Nick Carrera, owner of Asado Life. “Just as in St. Augustine, we look forward to welcoming guests around the fire to share the food, the atmosphere, and the sense of community that define who we are.”

grilled meats
The Jacksonville location will be Asado Life’s second. (Asado Life)

The Shipyards Development near Everbank Stadium will feature:

  • The Four Seasons Hotel and Private Residences Jacksonville
  • A six-story Class-A office building, including the Jaguars’ front office headquarters
  • Five public-facing restaurants
  • A Riverwalk, public pier, 78-slip marina, and supporting facilities

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