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H&H Bagels, the iconic New York City bagel brand made famous by Seinfeld and Sex & The City, will open its newest location this Thursday, June 26, in St. Johns County at 3735 Longleaf Pine Parkway.
To celebrate the grand opening, the first 200 customers will receive a mystery H&H tote bag — each containing a gift card with random values up to $100.
This marks the beloved brand’s latest move in its Florida expansion, with existing franchises in Boca Raton, Santa Monica, and Washington, D.C., alongside its seven New York City locations.
Founded in 1972 on Broadway and 80th Street by Helmer Toro and Hector Hernandez, H&H Bagels built its legacy on hand-rolled, kettle-boiled bagels — kosher, preservative-free, and steeped in NYC tradition.
The chain rocketed into pop culture history thanks to Seinfeld, where Kramer famously returned to work at H&H after a 12-year strike over a Festivus-related scheduling dispute.
The menu features classic and specialty bagels, a full lineup of schmears, sandwiches, smoked fish, and coffee.
H&H saw a resurgence during the pandemic, when online orders spiked over 500%, fueling its national franchise push. With New York transplants flocking to Northeast Florida, the brand hopes to satisfy both nostalgia-seekers and new fans alike.
The grand opening begins at 7 a.m. on Thursday. Tote bags will be available while supplies last.
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The BEST Jerry!