Bread alert: Here’s when New York’s famed H&H Bagels will open up its brand new St. Johns County location

Get ready for a New York-style schmear campaign.

The famed Manhattan-born bagel chain H&H — known for splashy cameos on Seinfeld and Sex & The City — will crank up the ovens right here in St. Johns County beginning on Thursday, June 26, The Citizen has learned.

Hoping to lox up the swelling New York transplant market — and win over locals unfamiliar with its offerings — the chain scouted the Jacksonville area before launching its First Coast caper at 3735 Longleaf Pine Pkwy.

Founded in 1972 at  Broadway and 80th Street by Helmer Toro and Hector Hernandez, H&H Bagels earned national fame for its hand-rolled, boiled bagels — and pop culture cameos.

H&H rocketed into Gotham lore thanks to Seinfeld, where Kramer staged a 12-year strike from the bagel shop over a wage dispute — and their refusal to give him time off to properly celebrate Festivus.

The brand saw a surge in popularity during the pandemic, when online orders spiked by 500%, fueling plans for national expansion.

The menu features a variety of classic and specialty bagels, alongside spreads, sandwiches, smoked fish and coffee.

H&H promises an authentic New York bagel experience — one that’s kosher, preservative-free, and rooted in decades of city tradition.

Without the ill-tempered counter staff, perhaps.