He may be in his athletic twilight, but Tiger Woods remains golf’s cultural lodestar.
So when it came time for the PGA to generate fan interest in its shimmering new 165,000-square-foot media production facility in Ponte Vedra Beach, they knew exactly who to call.
The organization released a slick new video of the complex and placed Woods front and center.
The clip shows the 15-time major tournament champion touring the sprawling studio and marveling at its audio visual capabilities.
The facility will be the home to all PGA Tour productions starting in January 2025.
“Everything that we’re doing in terms of forward thinking and new technologies is about serving the fans and meeting them where they are by customizing content so it’s maximized for any individual platform,” said Luis Golcouria, PGA Tour senior vice president of media.
An immersive PGA TOUR Studios experience.
— PGA TOUR (@PGATOUR) December 26, 2024
Coming soon. pic.twitter.com/wq6SbWriz6
The three-story structure adjacent to the tour’s 187,000-square-foot Global Home in Ponte Vedra Beach will feature up to 12 studios, 15-20 TV cameras, up to 13 production control rooms, up to 26 audio, edit and graphics rooms and 3-5 LED walls with graphics systems, and eight voiceover rooms.
The mammoth operation will be powered by 44,500 lineal feet of fiber optic cable and eight generators.
The studios will staff up to 300 employees and freelancers once the doors open and cameras begin rolling next month.
“PGA Tour Studios will become the one-stop shop for everything PGA Tour media, especially after the Tour assumed responsibility for the technical infrastructure of co-sponsored golf events produced by broadcast partners Golf Channel, NBC and CBS starting in 2022,” the organization said.
“When PGA TOUR Studios launches next year, it will help us bring live golf and other live content to our fans in a more dynamic way, bringing them closer to our players and closer to our sport,” PGA TOUR Commissioner Jay Monahan said.
