We’ve all been to a poorly executed party.
Sagging streamers, lukewarm Michelob Ultras and a sad scatter of cheddar cubes. You fake a gracious smile and flee the scene hungry, half-buzzed and disgruntled.
Enter renowned gala maestro Seri Kertzner, founder and owner of The Social Society, a party supply and planning venture set to open in Nocatee Town Center this fall.
After a decade working in New York City’s fashion industry, the Toronto native pivoted to her true crush — organizing events.
The result was Little Miss Party Planner, a comprehensive service that handles everything from corporate Christmas parties to prom night celebrations from Manhattan to Miami.
As Kertzner began top attract top-tier brands like Maybelline, Coca-Cola and Courvoisier, demand ballooned and business boomed.
Her specialized expertise has been featured in a host of major print and television outlets, including NBC, The New York Times and Good Morning America.
But like many others, Kertzner and her family began to bristle during COVID-19’s grip on Gotham.
Enchanted by Ponte Vedra Beach’s top-tier schools and lush environment, they made the decision to relocate.
Located next to the future home of Chophouse steakhouse, The Social Society will offer 360-degree party planning — along with every accessory and accent you can dream up.
Kertzner will also offer her signature Party in a Box, curated accessories delivered directly to your door well ahead of your first doorbell ring.
The glitzy end result, the CPO (Chief Party Officer) pledges, will be the “talk of your group chat” — in a good way.
